Heineken, Open your City

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If it happens that you are a regular drinker, you must have noticed something different in your drink lately. Your Heineken has brand new clothes! 

This is definitely a #throwback post: 
Earlier I am invited to witness the launch of a Heineken's Cities of the World. 

See this bottle? 
I drink it first before you. lalalala. #childish

For the month of August, there will be six specially-designed limited edition Heineken bottles available to you!
Each bottle represents one of six global cities. There are New York, Shanghai, Berlin, Amsterdam, London, and let me proudly present you my birthplace- Kuala Lumpur. 

The aim of this whole campaign is to provide insight and inspire the drinkers to move away from their usual habits and discover more within their own backyard. 


Heineken team. All the ze gorgeous ladies.
The Heineken brand team presenting the limited edition Heineken Cities of the World bottles.
(L-R: Eileen Chui, Assistant Brand Manager; Loh Ee Lin, Senior Brand Manager; Jessie Chuah, Marketing Manager; Carmen Chong, Brand Executive)

A unique code found under each bottle cap of the limited Cities edition bottles encompasses digital activities that help people unlock hidden gems around Malaysia.

On that day itself, a game that fits the core idea of the campaign was launched. Each of us (the guests) have to explore a maze full of surprises awaiting us before we reach the main room.

These are the hidden gems that featured at the Cities of the World launch:
(Photo 1) Paradox Café, where guests can step out of their comfort zones and pick up some salsa moves;
(Photo 2) Bespoked, tailors from humble beginnings that brought the traditions of bespoke tailoring from London to Malaysia;
(Photo 3) and Replacement, a unique boutique salon where you only get to see the new you when your stylist is done.

(Photo 4) After these three unique adventures, guests were led to the main room where Heineken surprised them with progressive music experiences.
 Not to forget DJ Blink and Goldfish spins on that day. Both them are definitely not strangers to those frequent KL clubbers. And also the girl-next-door Malaysia YouTuber Elizabeth Tan. I've seen her quite frequent in events lately. hmmmm #jealous. Anyway, can check her YouTube HERE.
 Collaborating for the first time, Malaysia’s Leading DJ Duo, Goldfish & Blink, together withYouTube sensation, Elizabeth Tan, debut their first track together at Heineken’s Cities of the World launch
ugh, so under-dress. I swear I was there after my internship, that's why I look like a slug.
#callingfashionpolice

With my crime partner that day. Jean.


First on hand. Amsterdam. 


Met your favorite Leonard Chua from An Honest Mistake.

#LetmePretendImclosewith

Due to me being much of a social awkward (Cause I dress like a slug) so I left as soon as the drink launched. #loser.
And also I'm not that fond on beers, heh.
3 sips and I'm getting those red patches. Call me panther, cause I am pink. 


Not to forget for those with a passion for discovery, Heineken has developed a mobile-friendly website which reveals unique locations across Malaysia. This geo-targeted compass gives people a look into interesting locations around their vicinity, enabling them to spark new experiences wherever they are.



Heineken’s‘Cities of the World’ campaign runs from 1 August until 15 September 2014! 

AND TODAY IS THE LAST DAY!

Faster get your Heineken as there is a unique code found under the cap of each limited-edition bottle. You can stand a chance to win prizes,including an opportunity to unlock worldly adventures in 

NEW YORK.


So what you waiting for!?




For more information on the ‘Open Your City’ social compass, and the Heineken’s Cities edition bottles, be sure to check out www.heineken.com/openyourcity.

Check out Heineken’s global commercial for the campaign, ‘The City,where the man of the world takes the leap of faith for new experiences, embarking on an urban adventure.



xx
Signing off.



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2 comments:

  1. I'm actually not a drinker, but that's a great idea for re-branding!

    ReplyDelete
  2. I'm with Salma, not a drinker but love the rebranding idea

    ReplyDelete

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